ROUSE; ROTHENBERGER, S.; ZURBRUEGG, C. (2008): Marketing Compost. A Guide for Compost Producers in Low and Middle-Income Countries. Duebendorf: Water and Sanitation in Developing Countries (SANDEC), Swiss Federal Institute for Environmental Science (EAWAG). URL [Accessed: 05.05.2010]
This guide describes a marketing approach to composting, and is intended to help compost producers run more viable initiatives by unlocking the value of their product. The handbook does not cover everything there is to know about marketing, but starts with the basics and introduces the key principles and techniques. These include understanding the ‘marketing environment’, identifying appropriate target customer groups, and developing and promoting products to suit the market.